We're building a long-term company for people who care how software feels.
FLETO started as a single design studio. Today, it's six brands operating under one engineering and design standard — products, tools, learning, and media that share infrastructure but keep their own voice.
Four principles.
Held lightly.
Taste compounds.
We'd rather build slowly with a clear point of view than ship constantly with none. Every interface, line of copy, and API decision is a deposit.
Constraint > scale.
Each division stays small enough to feel — but plugged into shared infrastructure so it punches far above its weight.
Default to the user.
Ownership of data, transparent pricing, no dark patterns. The product is the marketing.
Show your work.
We publish in public — through Media, Cast, and Academy — because the process is part of the product.
Five years. Six divisions.
- 2021
FLETO is founded as a single design studio in Lisbon.
- 2022
FLETO Labs spins out as a product team. Fledrive ships v1.
- 2023
FLETO Dev open-sources the storage layer behind Fledrive.
- 2024
Academy launches in beta. Media publishes its first issue.
- 2026
Six divisions. One operating system. Just getting started.
A small team. A high bar.
FLETO is around 40 people across Lisbon, Tokyo, and remote. We hire generalists who can write, ship, and care.
Yuki Tanaka
CEO · Founder
Marcus Lin
CTO · FLETO Labs
Aria Okafor
Head of Design
Daniel Reyes
Editor, FLETO Media
Iris Cho
Lead, FLETO Academy
Sven Larsen
Director, FLETO Dev
Build with the FLETO standard.
Whether you're shipping a product, joining the academy, or partnering with a division — there's a way in.